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Backlinks For Website Promotion
So you have built this website and you are wondering what to do next. How do I get visitors, how do I drive traffic, and how on earth to I make money. These questions are being asked by thousands, and for the most part remain unanswered. I believe what happens to most of us, is that we get so excited about building that first site, that we automatically think it will work on auto-pilot, just like we were told by the so called gurus. Well, believe me it just is not that simple. After you have constructed your site, there is still plenty of work to do. You need to make the effort to get visitors to your site, sort of like an invite. Once you have sent out the invite, you task now becomes to convert them into a customer. Now these two tasks is where the real effort begins to have a successful site. Traffic, traffic, traffic, did I mention traffic. Lets face it, if you had a brick and mortar store front with no traffic, you're dead in the water. With out traffic, no business can survive. So, we need visitors to our site, and we need a plan to get them there. It will be easy to say "advertise". Create a budget, and buy ad after ad, and hope for the best. Well to me that would be a huge mistake, unless of course you have deep pockets and can afford the huge risk for little return. I for one can not do that, although I can say, "been there, done that". I will say though, "backlinks". Backlinks are important for every web page. Sure anybody can make the argument about keywords, content or adwords, but backlinks are vital to the success or failure of your website. Acquiring backlinks has never been an easy task. Posting on forums, submitting to directories, buying or subscribing to get links, what ever your approach, it takes time and effort.
Backlinks are important to climb the page ranking in the search engines. Backlinks tell the search engines that you have a site of interest to others who have linked to it. Your marketing campaign for your sites, has to include the effort of obtaining links. Links can be bought or you can obtain them for free, simply by listing in directories. Beware though, that submitting to directories takes time, a very tedious task. Any promotional effort for your site has to be obtaining those one way links, not the reciprical links that get lessen the quality of your site to the search engines. You want the one way links, pointing to your site. A terrific way to obtain the one way link is to write a simple article about you niche. I am not talking a promotional piece, but something the reader has interest in...just like you are doing here. If you just read that last sentence, you then have an interest in this article. You hope the article you write gets picked up by others and used as conten, all with a link to your website. So, start focus your website promotion, for the first couple of months, on getting those quality backlinks! |
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This intel was contributed by psicoli
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May, 2012
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